Our Firm 


For more than 30 years the professionals of Fine Research & Marketing, Inc./Mid-Florida Marketing & Research, Inc.  have studied decision making habits and behavior patterns of tourists, consumers, and special interest groups (such as travel agents, meeting planners, medical professionals, community and business leaders).


Our clients, from hotels to hospitals, from amusement parks to cable companies, from financial investors to real estate appraisers, from airlines to auto rental companies, from government agencies to visitor bureaus, all have come to rely on economic, demographic and market research in decision making and planning.


Research projects have been accomplished for a wide variety of clients including Sumitomo Corporation of America; The Family Channel; United Way of Central Florida; Florida Marlins Baseball Club, Gatorland, Florida Departments of Agriculture, Citrus and Labor; etc.


Projects have included tax impact studies, industry economic impact studies; transportation efficiency and effectiveness research; destination visitor profiles and occupancy and average daily room rate reporting; feasibility studies; investment potential analyses of markets; customer satisfaction and price elasticity research; tests of advertising concepts and executions; new product tests and product comparisons; consumer surveying; etc.


The firm is the tourism research agency for Daytona Beach Area Convention & Visitors Bureau; Central Florida Tourist Development Council; St. Augustine Visitors & Convention Bureau; Tourist Development Council of Bradenton & The Beaches; Lake County Tourist Development Council.


We provide economic and demographic data to local and state government, industry, trade associations, education and individual businesses.   This data is often used to establish taxing rates, property appraisals, land use regulations, etc.


We also regularly provide data to such attractions as Sea World, Universal Studios, Silver Springs, Cypress Gardens and Walt Disney World for their marketing plans.


Other users of our data include the consulting firms of Ernst & Young and Panell, Kerr, Forster (among others), when their clients require more refined data than their limited routine reports provide.


Our goal is to provide the most accurate, timely and easily used data at the most cost-effective rates for clients use in strategic planning and decision-making.


Fees are established on an individual project basis depending on staff and other resources required for accomplishment.